Gentleman Racer

The Earl of March and Kinrara discusses car and motorcycle-related memorabilia
in the run-up to his Goodwood Festival of Speed

Words by Simon de Burton | Photographed by John Lindquist
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Goodwood House might have remained just another of England’s lesser-known stately homes were it not for the fact that its present incumbent, the entrepreneurial Earl of March and Kinrara, has put it well and truly on the map as the site of the Festival of Speed and Revival events which attract car enthusiasts from all corners of the globe. But while visitors to the interior of the rambling 17th-century property get an impressive display of Sèvres porcelain, furniture by William Kent and paintings by Canaletto and Stubbs, they are seldom privy to the contents of Lord March’s office, which is crammed to the ceiling with an eclectic mix of the sort of car and motorcycle-related trinkets that are commonly known
as “automobilia”.


Lord March began the collection in the 1970s. “My grandfather, the aristocrat-turned-racing driver Freddie March, used to send copies of Veteran and Vintage magazines to me at school, and one of the things I’m most attached to comes from that time of my life,” he says. “It’s a copy of The Treasury of the Automobile by the American cartoonist Ralph Stein, which was one of the first of the big, full-color car books to be published during the 1960s. I used to love the pictures of great cars such as Type 35 Bugattis, and I’d spend hours doing drawings of them. “My grandfather was a very good model-maker. He made lots of models of cars and aircraft, some of which I still have. I’m also trying to collect all of the original Goodwood motor-racing-event posters produced when he originally operated the circuit between 1948 and 1966.”


One of the pieces Lord March most cherishes is also one of the smallest: a trophy in the form of a cigarette lighter engraved with the image of a horse. “My grandfather won it when the Lancia Car Club staged the first hill climb event at Goodwood in 1936. It represents the start of motorsport at Goodwood, which makes it very special. I also have his tattered silk scarf and armband from his racing days, and a lovely Roy Nockolds pencil drawing showing him winning the Brooklands Double Twelve in 1934.”


But it is since the first Festival of Speed 21 years ago that his collection has really taken off. “People just give me things,” he says. “I have hundreds of model cars, dozens of crash helmets. One of my favorites is the helmet worn by the great American driver Dan Gurney when he was racing Ford GT40s. It is incredibly flimsy. “I also have a couple of Stetsons which were gifts from famous drivers. One came from Jim Hall, co-founder of the 1960s racing firm Chaparral, who presented it to me after I became one of relatively few people to drive one of the cars. The other belonged to the legendary NASCAR racer Richard Petty – it’s massive and decorated with strange animal bones and bits of fur. It’s possibly the maddest thing in the whole house.”


The 2015 Goodwood Festival of Speed takes place June 25 to 28 2015, and the Revival, September 11 to 13 2015, in Sussex, England.